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Our Mission

To promote the sustainable use and conservation of natural botanical resources by balancing market-driven goals with community needs


  • To build socially and environmentally responsible market chains in the natural products sector by linking reputable buyers with sustainable harvesters and growers worldwide
  • To build the capacity of sustainable rural producers, enabling them to compete more effectively in the marketplace
  • To develop reliable new sources of high quality botanicals for the world marketplace
  • To foster greater social and environmental awareness in the botanicals industry as a whole
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