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CONTACT: Robert S. McCaleb

HRF International Symposium Planned for Expo West 2002

The Herb Research Foundation (HRF) is pleased to announce an exciting educational opportunity for international botanical entrepreneurs. "International Intensive: A Short Course on the US Natural Products Industry" will be co-sponsored by HRF and New Hope Natural Media and dovetails with the Natural Products Expo West 2002 industry trade show taking place March 7-10, 2002 in Anaheim, CA.

HRF's international intensive is custom-designed for international visitors striving to succeed in the US botanicals market. The five-day program will give participants a solid introduction to the US industry, improve their marketing savvy, and pave the way for more and better trade relations between international suppliers and the US marketplace. The curriculum consists of private lectures and workshops, selected Expo seminars, field trips and tours, networking events, and other assistance to help newcomers get the most from Expo West.

While the program focuses on international delegates, it is open to all interested industry members. "Any natural products entrepreneur who wants to enter the US market can benefit from this program," said HRF President Rob McCaleb. "Since a large amount of botanical raw material comes from outside the US, and many traditional products are unknown in the US, we want to facilitate trade between the best producers and the best buyers for the benefit of all concerned." A similar program conducted by HRF at Expo East 1998 in Baltimore was well received by US industry members and international delegates from nine different nations.

Tuition for the program will include Expo registration fees, tours, selected meals, and symposium events. For more information, please contact Margaret Blank at mblank@herbs.org or (303) 449-2265, ext. 206.

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