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Since 1992, the
market for non-traditional western remedies in China has grown from $70.1
million to $79.2 million, according to Euromonitor, a market consultant
firm. Despite a long-established OTC health care product manufacturing
base in the Guandong province, high demand for western dietary supplements
has been fueled by increasing income levels and an aging population. The
most valuable sectors of the market currently include skin care products,
cough remedies, and children's remedies. Euromonitor predicts that the
Chinese market will increase 111% between 1998 and 2002, reaching approximately
$207.7 billion. |
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